[ Creative Direction - Production ]
Concept, creative direction and production for Spain’s Experiences Diversity Guide campaign. Client: Spain Tourism. Directed by Ivan Salvador.
[Spatial Design - Product
]
Viso Project product design, ephemeral installation and space design at The Webster, Los Angeles.
[ Spatial Design - Product
]
Viso Project product design, ephemeral installation and space design at Studio Trueba, Madrid.
[ Creative Direction - Publishing ]
Vaquero explores the queer cowboy festival of Zacatecas, where heritage, masculinity, and tradition are reimagined. Through intimate storytelling and evocative magical imagery, the book captures a community reclaiming a deeply Mexican legacy. Honouring ritual, camaraderie, and pride while shaping new expressions of identity beneath the vast Mexican desert skies.
Photographed by Pablo Sáez. Worlds by Guillermo Osorno. Published by Casa Siete
[ Creative Direction - Visual Identity ] Creative Direction, visual identity and production for Viso Project Materia exhibition catalogue. Mexico City. [ Creative Direction - Visual Identity ] Creative Direction, visual identity and production for Viso Project Materia exhibition in Mexico City.
[ Art Direction - Visual Identity ] Palomo Fall 26 campaign and lookbook.
Photographed by Marcello Junior Dino. Fashion Editor Alba Melendo.
[ Brand Identity - Packaging ]
Design, Creative Direction and development of brand identity for Viso Project packaging.
[ Creative Direction - Publishing ]
"No two people in the world have the same personality, the word itself stems from the Latin word persona, which refers to a theatrical mask worn by performers to disguise their identities and project different roles. It is the special combination of qualities in a person that makes that person different from others, as shown by the way the person behaves, feels, and thinks".Through the eyes of British photographer Sarah Stedeford, a rare bird or rather a rare bird watcher; PERSONA, a publication that showcases a vivid and diverse portfolio of youth culture celebrating character and personality. A project conducted over a year across the cities of London, Paris and Madrid and entirely hand-printed using traditional processes.
This unique portfolio, portrays a generation, elevating photography and fashion to a collectable object.
Photographed by Sarah Stedeford. Fashion Editor & Project coordination Jon Morales.
[ Brand Identity ]
Posters creative for Viso Project´s NYC store opening.
[ Spatial Design - Curation ]
Curation and exhibition design for Viso Project´s Mexico City Materia art show featuring collaboration with 6 Mexican artists.
[ Creative Direction - Publishing ]
Images of Viso Book 01 Photographed entirely in Lanzarote by Daniel Riera.
[ Spatial Design - Curation]
Curation and exhibition design for Viso Project´s Mexico City Materia art show featuring collaboration with 6 Mexican artists. Reel by Sasha Rodinov.
[ Creative Direction - Publishing ]
Viso Book 01 Photographed entirely in Lanzarote by Daniel Riera.
[ Spatial Design - Product ]
Viso Project NYC retail space. Interior and product design.
Photographed by Luis Corzo. [ Art Direction - Visual Identity ] Palomo Fall 26 campaign and lookbook.
Photographed by Marcello Junior Dino. Fashion Editor Alba Melendo.
[ Creative Direction - Publishing ]
Hercules Universal Magazine with Aron Piper.
Photographed by Kito Muñoz.
[ Brand Identity - Creative Direction - Product ]
Viso Project brand identity, pattern, product design and campaign.
[ Creative Direction - Reel ] Video reel featuring various projects for brands including Saint Laurent, Esprit, Hugo Boss, Etro and Hercules Universal.
[ Creative Direction - Production ]
Esprit Denim campaign. Photographed by Mark Kean.
[ Art Direction - Visual Identity ] Palomo Fall 26 campaign and lookbook.
Photographed by Marcello Junior Dino. Fashion Editor Alba Melendo.
[ Spatial Design - Product ]
Mohair blanket capsule designed in collaboration with Studio Valle de Valle.
Photographed by Matter Framed.
[ Spatial Design - Curation ]
Viso Collective 2.0 exhibition, Tribeca NYC. [ Creative Direction ]
Viso Project Resort campaign reel
directed by Saha Rodinov.
[ Creative Direction - Spatial Design - Branding ]
Creative direction, production, brand identity and spatial design for Viso Project Madrid ephemeral store.
[ Brand Identity - Creative Direction ]
Brand identity, logo design and assets for Alejandra Alonso Rojas.
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